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How to Customize Tapes for Your Brand:  10 Steps

1. Define Your Branding Goals

By Mary Apartment

Before you jump into design, ask: Why do I need custom tape? Is it for brand visibility, security sealing, or eco-friendly positioning? Clear goals guide your tape style, color, and messaging.

Custom Printed Tape Solutions

Custom packaging tape is one of the most cost-effective branding tools

Choose the Right Tape Material

By Mary Apartment

Not all tapes are created equal. Options include: – BOPP Tapes (ideal for shipping cartons) – Paper/ Kraft Tapes (eco-friendly, recyclable) – Vinyl Tapes (durable, water-resistant) Select the one that matches your industry and sustainability goals.

Pick the Base Color

By Mary Apartment

A white or transparent base highlights bold logos, while a kraft brown tape gives an eco-friendly vibe. Black bases can make metallic or bright inks pop.

Contact CareWell Group

Contact Sands Industries today for custom printed tape solutions that protect, promote, and position your brand with impact.

Design Your Logo Placement

By Mary Apartment

Your tape is like a moving billboard. Make sure your logo repeats consistently across the roll, so it’s visible from any cut point. Avoid clutter, simplicity wins.

Select Typography & Messaging

By Mary Apartment

Choose brand-consistent fonts that are legible even at a glance. Many brands print short CTAs like “Fragile,” “Sealed with Care,” or “100% Recyclable.”

Add Brand Colors Strategically

By Mary Apartment

Use Pantone-matched inks to ensure your tape color matches your other branding assets. Consistency across packaging builds instant recognition.

Consider Security Features

By Mary Apartment

Custom tapes can also prevent tampering. Options include: – Tamper-evident tapesSerial numberingQR codes for tracking packages

Request a Digital Mockup

By Mary Apartment

Before production, get a digital preview or sample print. This avoids costly mistakes and helps you see how the design looks in real-world packaging scenarios.

Test Print & Adhesion Quality

By Mary Apartment

Not all suppliers have the same adhesive strength. Order a small batch first and test it on your packaging. Look for durability, stickiness, and print clarity.

Partner with a Reliable Manufacturer

By Mary Apartment

Work with a supplier who offers customisation options, bulk discounts, and eco-friendly choices. For Australian businesses, CareWell Group, provides high-quality custom printed tapes designed for durability and brand impact.