If your business ships products regularly, you already know the frustration of weak tape, peeling seals, and messy packaging that disappoints customers. That’s exactly why tape activated by water has become one of the most trusted upgrades in the packaging world. It’s stronger, cleaner, and far more reliable than standard plastic tape giving your parcels a professional, tamper-evident seal that holds up through the entire supply chain.
This isn’t just another packing material. It’s a performance tool that elevates both workflow and brand image. And with businesses shifting toward sustainability, water-activated tape fits right into eco-forward packaging strategies.
Let’s take a deep dive into what makes this tape so powerful, how it works, and why thousands of brands are making the switch.
What Is Tape Activated by Water?
Tape activated by water often called water activated tape (WAT) or gummed tape is a kraft-paper-based sealing tape coated with a natural starch adhesive. When you moisten the adhesive, it bonds directly with corrugated fibres, creating a seal that is stronger than the box itself.
This tape is commonly used in:
• E-commerce and fulfilment
• Food and beverage shipping
• Industrial packaging
• Retail brands
• Subscription boxes
• Eco-friendly businesses
It’s the go-to choice for anyone who wants durability with a clean, high-quality finish.
Why Tape Activated by Water Is Becoming the Industry Standard
Reddit threads, warehouse teams, and packaging experts all say the same thing: tape activated by water is simply stronger and cleaner than plastic tape.
1. A Single Strip Creates a Structural Bond
The adhesive fuses with carton fibres for a seal that can’t be peeled off without damaging the box. This makes it ideal for heavy shipments and long transits.
2. Tamper-Evident by Design
If someone tries to open a parcel, it shows instantly. Customers love this added layer of protection.
3. Clean, Professional Finish
No more messy multiple strips just one clean line across the box. Brands using WAT regularly report better unboxing reviews from customers.
4. Reduces Tape Waste by Up to 60%
One strip per box. That’s it. This significantly cuts material usage, worker fatigue, and packing time.
5. Eco-Friendly & Fully Recyclable
Unlike plastic tape, this paper-based tape can be recycled right alongside cardboard cartons.
External reference:
https://share.google/lgtCmZysrDNTmlqtf
How Tape Activated by Water Works
It’s simple and incredibly effective.
Step 1: Moisten the Adhesive
Use a tape dispenser with water brushes or gently wet it manually.
Step 2: Apply the Tape
Lay it across the carton seam in one smooth motion.
Step 3: The Bond Forms
The starch adhesive penetrates into the carton fibres, forming a permanent seal as it dries.
Step 4: Ready for Transit
Once bonded, the tape becomes part of the box both strong and secure.
Manual vs Dispenser Application
While you can apply tape activated by water with a sponge, most businesses move to a dispenser quickly.
Manual
• Best for low-volume use
• Budget-friendly
• Slower
Water-Activated Tape Dispenser
• Fast, consistent application
• Pre-wets and cuts tape precisely
• Ideal for busy packing stations
• Improves efficiency and professionalism
Internal tools category:
https://carewellgroup.com.au/product-category/tools-equipments/
Types of Tape Activated by Water
You’ll typically find two versions:
Kraft Paper Tape
Ideal for general shipping
Eco-friendly
Minimal, clean look
Reinforced Water Activated Tape
Contains fibreglass threads
Best for heavy shipments
High-security sealing
Both types outperform traditional plastic tape, especially for e-commerce and industrial applications.
Who Should Use Tape Activated by Water?
If any of this sounds like you, the upgrade will be a game changer:
• You pack more than 20–30 boxes per day
• You ship heavy items
• You want a premium unboxing experience
• Your customers expect eco-friendly packaging
• You’re tired of plastic tape splitting or peeling
• You want tamper-evident sealing
• You want to reduce tape waste and labour time
From small online stores to national fulfilment centres, this tape scales beautifully.
Custom Printing on Water-Activated Tape
One major advantage: branding looks incredible on this tape.
You can print:
• Logos
• QR codes
• Taglines
• Handling instructions
• Social handles
• Sustainability messages
White or kraft tape offers a great print base, giving your parcels a premium, instantly recognisable look.
Why Tape Activated by Water Outperforms Plastic Tape
Let’s make the comparison clear:
Plastic Tape
• Weak adhesion
• Needs multiple strips
• Tears, wrinkles, peels
• Non-recyclable
• Doesn’t seal dusty or rough cartons well
Water Activated Tape
• One-strip strength
• Tamper-evident
• Eco-friendly
• Clean finish
• Bonds even on recycled cartons
• Less worker fatigue
It’s an upgrade that pays for itself fast.
Maintenance Tips for Better Tape Performance
To keep your tape sealing efficiently:
• Use warm water for better adhesive activation
• Clean dispenser brushes weekly
• Store tape in a dry place
• Apply firm pressure when sealing
• Choose reinforced tape for heavy parcels
Internal Links for Carewell Customers
For packaging solutions and related products:
https://carewellgroup.com.au/
https://carewellgroup.com.au/product-category/wraps/
Transform Your Packaging With a Better Tape Solution
Carewell Group supports Australian businesses with premium packaging products, water-activated tapes, dispensers, and tailored solutions built for efficiency and strength. If you’re ready to upgrade your carton sealing process, we’re here to help you make the transition smoothly.
Request a Quote
Carewell Group Pty Ltd
Unit 27/191, Mccredie Road, Smithfield, NSW 2164
Phone
+61 0477 123 699
Email
sales@carewellgroup.com.au
info@carewellgroup.com.au
logistics@carewellgroup.com.au
